The people behind Digital Fresh, how we work with brands, and what to expect when we work together.
Digital Fresh was founded by Joe Barr after more than a decade working with ecommerce brands across development, optimisation and technical strategy. The studio was built around a simple idea: keep the team deliberately small, stay close to the work and give every client direct access to experienced Shopify specialists.
We work with a limited number of brands at any one time, giving every client direct access to experienced Shopify specialists who understand the business they're helping to grow.
We've spent the last two years building internal AI tools around the way we help Shopify brands grow.
Whether it's launching new functionality, implementing CRO ideas or delivering bespoke Shopify features, our internal tooling allows us to spend less time repeating work and more time refining solutions that create value for your business.
The strategy, judgement and experience still come from people. AI simply helps us deliver more, move faster and spend more time solving the problems that matter.
We prefer to work as a long-term partner, becoming an extension of your team as your business grows. Priorities change throughout the year, and the way we work is designed to change with them. One month might focus on improving conversion, the next on launching internationally, introducing new functionality or solving a complex technical challenge.
As we get to know your business, we spend less time getting up to speed and more time making meaningful progress. That continuity is what allows us to move quickly and make better decisions over time.
We also take on standalone projects when they're the right fit, from Shopify migrations and theme development to larger integrations and technical builds. Some naturally become long-term partnerships. Others achieve exactly what they set out to do.
Working together should feel straightforward.
You'll have direct access to the people doing the work, a clear view of what's being prioritised and the flexibility to adapt as your business evolves. Ideas don't sit in lengthy approval processes, and technical decisions aren't passed through layers of management.
Our job is to keep momentum behind the work that matters most, making consistent improvements that compound over time.
We work with ambitious Shopify brands that have moved beyond the DIY stage and are looking for experienced people to help them keep growing.
Sometimes that's a founder still closely involved in the business. Sometimes it's a Head of Ecommerce looking for a senior Shopify partner who can think strategically and execute without unnecessary layers between idea and implementation.
The best partnerships are collaborative, open and built around a shared ambition to keep improving. If that sounds like the way you like to work, we'll probably get on well.
Every partnership starts with a conversation.
We'll spend time understanding your business, where you want to take it and the opportunities you see ahead. You'll leave the call with practical ideas, honest feedback and a clearer picture of how we'd approach the work.
If it feels like the right fit for both sides, we'll put together a simple roadmap with clear priorities, a defined scope and a plan for what happens next. Once everyone's aligned, we'll get to work.
Tell us about your brand, what's not working, and where you want to be. Let's see how we can help.