We optimise
Shopify for
brands still
growing.

We're a small Shopify studio for brands with momentum. We help ecommerce teams solve the Shopify problems that get in the way of growth.

Shopify Dev · Performance · CRO · Retention
What we do

Senior Shopify expertise across strategy, development and optimisation. We work with brands as a long-term partner, or on focused projects where we can make a difference.

Theme Customisation

Your theme probably doesn't need replacing. It just needs to work harder. We build custom Shopify sections, features and components directly into your existing theme - giving your team full control from the Shopify admin.

Not every requirement needs another app. We've spent the last two years building internal AI tools around real Shopify projects, allowing our developers to deliver bespoke functionality in a fraction of the time it once took.

The result is fewer apps, better performance and features built around your business, not someone else's product roadmap.

Platform Migrations

A Shopify migration isn't just moving platform. It's an opportunity to build a better and more scalable business. We migrate brands from BigCommerce, Magento, WooCommerce and PrestaShop - rebuilding your storefront while preserving the things you've already worked hard to earn, from SEO and customer data to existing integrations.

We've done enough migrations to know where setbacks can happen. Redirects, subscriptions, third party apps, ERP connections, international stores and edge cases are all planned in advance.

Go live with confidence and with a new Shopify store that's ready to grow with your business.

Automations & Integrations

Manual processes don't scale. Whether it's your ERP, OMS, 3PL or CRM, we connect Shopify to the systems your team already relies on, reducing repetitive work and keeping your data where it needs to be.

We don't force every project into the same stack but build what works for your brand. Whether it's a simple Shopify Flow automation or a custom API integration - we ensure it's the approach that fits your business,

You get fewer manual tasks, more reliable operations and systems that work together instead of around each other.

CRO & UX/UI

More traffic isn't always the answer. Often the biggest gains come from making it easier for customers to buy. We combine conversion research, UX design and Shopify development to improve the experience from landing page to checkout.

The people identifying the opportunities are the same people implementing them. No lengthy handovers, no disconnect between strategy and execution. Just ideas backed by data and delivered quickly.

Retention

The first purchase is only the beginning. We help brands increase customer lifetime value through email, loyalty, subscriptions, reviews and customer journeys that encourage shoppers to come back.

Retention only works when the data is right. We focus on building clean customer data and meaningful segmentation before automating flows or launching campaigns, so every message has a purpose.

Get more from the customers you've already paid to acquire.

Recent work

Brands we've helped grow.

See more →
The stack

AI is how we deliver, not what we sell.

We're human-led and AI-first. Strategy, architecture and ecommerce decisions come from senior Shopify specialists. Behind them is an internal suite of AI tools we've spent the last two years building around real Shopify projects.

Those tools automate the repetitive work, speed up development and help us deliver more in less time. You still get experienced people leading every project, just with a workflow that's built to move faster.

1. Context layer
The Brand Brain

Every engagement starts with a full audit: your theme, integrations, structure and pain points, mapped alongside your brand voice, all before anything is built.

2. Agentic core
The Engine

That audit becomes small, scoped tickets with clear acceptance criteria. The engine runs brand-specific skills - locked to your account, never shared - handling the repetitive work: code, tests, documentation, and ongoing checks as Shopify updates.

3. Governance layer
Human Review

Every change is reviewed by a person - security, code quality, performance, accessibility, rollback paths - before anything reaches your live theme. Then it's piloted, operations-tested and rolled out with monitoring.

What our clients say
Working with Digital Fresh has been a fantastic experience. They’re easy to communicate with, quick to respond, and their expertise has saved us a huge amount of time while developing our website...
EP
Ella Padilla
Anza Studios
Technology Partners

We partner with the right
tools for growing brands.

Start a conversation

Let's talk.
Shopify growth,
built to compound.

Tell us about your brand, what's not working, and where you want to be. Let's see how we can help.